Product name: Qingdao three strange puree beer
Brand: Laocui Craft Beer | LAOCUIBEER
Creative: Yves Oasis Creative Team
Explanation: Qingdao's "three weird things" refer to "In Qingdao, "cycling is not as fast as walking", that is, the urban terrain is rugged, "swimming suits are worn outside in summer", that is, people preparing to go swimming at the beach can be seen everywhere in summer, and "beer is put in plastic bags" "That is, local people are accustomed to drinking draft beer in plastic bags. These three interesting folk cultural phenomena vividly demonstrate Qingdao's unique geographical structure and customs. This product selects the "Three Weirds" of Qingdao's urban culture as the theme of expression, and Qingdao's characteristic culture is brought to the beer barrel, allowing consumers to drink authentic Qingdao puree beer, and at the same time, the conflicting stories and fun in the packaging pictures add another joyful experience.
Brand: Laocui Craft Beer | LAOCUIBEER
Creative: Yves Oasis Creative Team
Explanation: Qingdao's "three weird things" refer to "In Qingdao, "cycling is not as fast as walking", that is, the urban terrain is rugged, "swimming suits are worn outside in summer", that is, people preparing to go swimming at the beach can be seen everywhere in summer, and "beer is put in plastic bags" "That is, local people are accustomed to drinking draft beer in plastic bags. These three interesting folk cultural phenomena vividly demonstrate Qingdao's unique geographical structure and customs. This product selects the "Three Weirds" of Qingdao's urban culture as the theme of expression, and Qingdao's characteristic culture is brought to the beer barrel, allowing consumers to drink authentic Qingdao puree beer, and at the same time, the conflicting stories and fun in the packaging pictures add another joyful experience.
The product creativity of a new brand should be deeply excavated in conjunction with the cultural customs of the place of production. This not only integrates itself with the place of production, making the product (brand) itself unique in cultural characteristics, but also makes it easier to integrate with competing products in the same track. Differentiation. Today, when everything tends to be homogeneous, difference is the core competitiveness and lifeline of products (brands).
