Pepa Salazar Window Dressing
Client: Bershka
Work: Retail | Art Direction
The collaboration with the designer Pepa Salazar was one of the most special launches for Bershka, since it is a collection designed entirely by Pepa.
As part of our collaboration with Bershka’s store development department, we were commissioned to design a showcase that would stage the universe of Pepa Salazar. We did it with a scalable and modular design to its different types of stores, including a special
decoration of a giant heart bag made by a “fallero” artist.
The decoration was implemented in 28 stores worldwide, each window having a different size and characteristics. So the design had to work in all cases.
