The Drug That Makes You Forget You're Sick
ULTOMIRIS Patient Rebranding (rare disease)
Creative Brief: Ultomiris is a highly effective, life-long treatment atypical-HUS. Just one IV treatment every 8 weeks. But patient communication has been very data heavy. Rebrand and simplify the message.
Creative Challenge: Facing competition for the first time, a once-daily pill threatened market share.
Creative Solution: Think less about your treatment and disease. If the drug is working very well, and you're not reminded by a pill everyday—you can pretty much forget you're living with this disease.