Consumers have become more aware of the human toll and environmental impact of fast-fashion mass production chains. Having circularity of resources and life as the main criteria, this collection revolves around the concept and importance of craftsmanship while also tackling the global problem of hyper consumption. Craftsmanship demands to reconnect to the true cost and human value behind a purchase. The brand also showcases the delicate use of hand knit throughout highlighting the craft that goes into producing a garment, as well as the critical need to be sustainable to prevent overproduction. The materials and resources used would be recyclable to represent the idea of a complete circle of life for one resource and to cut down the viscous cycle of overconsumption and waste. The vibe that the brand has been curated to give off is chic, elegant with a touch of boldness. Predicting the fashion trends of 2022 and observing around, statement looks have been made the centre of attention.
