The following seven concepts were submitted for the Mike's Harder Can Design contest--new flavor of Dragonfruit will be launched in 2015.
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The idea was to create imagery that reflected the Mike's Harder brand, used original artwork, and clearly connected the viewer to the flavor. Consumers vote on which design they like best, and the top ten designs chosen based on consumer voting are then judged by a panel of Mike's Harder brand experts, who will select a final four from the ten. The final four will be printed and distributed in staggered time frames for the 2015 launch.
My designs are displayed in the order that I've chosen for a reason. I wanted to clearly indicate my progress from focusing on just the area beneath the logo on the can, to branching out and using the entire front of the can to frame the logo. My personal favorites are the last three concepts.
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Enjoy! And only vote for my submissions if you truly feel they're your favorite, and are most adapted for the Mike's Harder brand.
