YEAR AGENCY CLIENT
2023 David NY Supercell
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A major partnership in the realm of strategy is fully underway. Supercell, the powerhouse behind gaming phenomena such as Clash of Clans and Clash Royale, has joined forces with Chess.com, for a period of strategy celebration.As the latest piece in the partnership, the Clash-maker has launched the digital ad puzzle Codemate where participants can earn in-game rewards by finding the winning moves.
Inspired by the moves of a chess grandmaster, more than 50 different puzzle-based ads with varying difficulty levels will challenge both new and experienced chess players alike. This interactive global campaign turns chess puzzle-solving moves into Clash of Clans or Clash Royale in-game promo codes. The harder the puzzle, the better the reward. With the smartest minds being able to win between upwards of 250.000 to 1.000.000 gold and elixir to use in their Clash games.
Credits
CREATIVE: DAVID NY
Global Chief Creative Officer and Partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
Managing Director: Luiza Prata Carvalho
Chief Creative Officer: André Toledo
Creative Director: Linus Oura
Associate Creative Director: Guilherme Pinheiro
Copywriter: Sandi Spino
Art Directors: Fenech, Rafael Ochoa, Juan Portilla
Global Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Strategist: Brooklyn Carey
Account Supervisor: Irene León
Head of Production: Brenda Morrison Fell
Senior Producer: Esteffania Najera
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Craft Retoucher: Ricardo Moreira
Global PR Director: Sandra Azedo
Global Chief Creative Officer and Partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
Managing Director: Luiza Prata Carvalho
Chief Creative Officer: André Toledo
Creative Director: Linus Oura
Associate Creative Director: Guilherme Pinheiro
Copywriter: Sandi Spino
Art Directors: Fenech, Rafael Ochoa, Juan Portilla
Global Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Strategist: Brooklyn Carey
Account Supervisor: Irene León
Head of Production: Brenda Morrison Fell
Senior Producer: Esteffania Najera
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Craft Retoucher: Ricardo Moreira
Global PR Director: Sandra Azedo
