BEMIS CO-LAB LOGO IDENTITY
Logo and brand identity for Bemis Co-Lab, a creative collective space where magic happens when people and ideas come together. The Co-Lab is Bemis Associates's creative space where innovative and creative new ideas and products are created. Bemis Associates are world renowned manufacturers of fabrics for high-end sports apparel. The concept is based off the actual building (creative space), building blocks (collaboration) and the periodic table (the elements). Bemis yellow is transformed to represent a leading edge version of "gold", symbolising turning lead in to gold; needs into creative solutions. Concept + design + copywriting by Karen Meyer, with the watchful wizard's eye of Elske Nel (CD) at Superside, for Bemis Associates ©2022.
