Callie Lopez's profile

Ology Packaging Project


The project focuses on creating product packaging for Ology, a fictional tutoring business. The aim is to design appealing and informative packaging for three items: a tablet stand, a canvas pencil case, and a notebook with a mechanical pencil set. The concept centers on crafting packaging that illustrates Ology's dedication to students' success and reliability. Incorporating the checkmark in the logo serves to symbolize Ology's commitment to success. The design prioritizes clarity and simplicity to ensure a straightforward understanding of the package contents and facilitate informed decision-making for our customers.

Teal and golden yellow are colors that represent positivity and hope, conveying the message to students and their parents. Navy is to complement the teal and golden yellow palette. For fonts, it's kept modern and friendly, using Transat Bold for headlines and Helvetica Regular for body copy. By incorporating the checkmark symbol from our logo, the aim is to reinforce the message that Ology is synonymous with success. 


Color & Type Study


Sketches of the Notebook & Mechanical Pencil Set,
Pencil Case Packaging, and Table Stand



Version 1, Version 2, and the final version of the
Notebook & Mechanical Pencil Set Packaging



Version 1, Version 2, and the final version
of the Table Stand Packaging




Version 1 and the final version of the Pencil Case Packaging



Final dielines of each packaging item



Final versions mocked up and photographed

Ology Packaging Project
Published:

Ology Packaging Project

Published: