Vignerons d’Aghione is a leading wine producer from Corsica. One of their strategic innovations in their portfolio is the “Cuvée Excellence”, a sulfate-free sparkling wine. As Aghione wanted to boost the image of the cuvée and transform its packaging to provide it premium appeal, they approached O-I.

Taking design cues from crystal and by selecting O-I : EXPRESSIONS RELIEF, O-I’s innovative solution for personalizing glass bottles with custom designed 3D-printed embossings, a tactile structure was printed onto the bottle. The printed embossing cannot be distinguished from a traditional glass embossing, but avoided to go through a mould development process. At the same time all label information was directly printed onto the bottle to provide it a modern and premium look, and to eliminate the application of labels.