Idea
The first step was to come up with the idea for the logo. Given that the store specializes in fish and seafood, it was decided to use an image of a fish in the logo. It was also decided to use bright colors to make the logo easily recognizable.
Sketches
In the second stage, several sketches of the logo were created. The sketches used different images of fish, as well as different colors.
Visualization
In the third stage, the best sketch was chosen and it was rendered digitally. The logo was made bright and contrasting to make it look good on different surfaces.
Approval
The final logo was presented to the client for approval. The client was happy with the result and approved the logo.
Here are a few key points that were taken into account when creating the logo:
Fish image
The fish image is the main element of the logo. The fish was depicted in simple shapes to make the logo easily recognizable.
Bright colors
Bright colors were used to make the logo easily recognizable. The green color symbolizes freshness, and the blue color symbolizes the sea.
Simplicity
The logo should be simple and understandable. It should not be overloaded with details to make it easy to remember.
Additional considerations
In addition to the key points listed above, the following considerations were also taken into account when creating the logo:
The target audience
The target audience for the logo is people who are interested in buying fish and seafood. The logo should be visually appealing to this audience and should communicate the message that the store offers fresh, high-quality fish and seafood.
The competition
The logo should be unique and memorable so that it stands out from the competition.
The brand identity
The logo should be consistent with the overall brand identity of the store.
With these considerations in mind, the final logo was created. The logo is a simple image of a fish with the words "Our Lark Fish Market" below. The fish is depicted in green and blue, which are the colors that symbolize freshness and the sea. The logo is simple and easy to remember, and it communicates the message that the store offers fresh, high-quality fish and seafood.
Logo Fish Market
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Logo Fish Market

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