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    To coincide with the recent adress move, the architecture office needed their visual identity to be refreshed. A bolder and contemporary logotype… Read More
    To coincide with the recent adress move, the architecture office needed their visual identity to be refreshed. A bolder and contemporary logotype came to mind. Moving along the previous lines, I decided to give it more substance, more presence with thicker bolder lines. The result is a playfull tension between sharp angles and generous curves. A contrast between extreme symetry and relaxed composition with a touch of fashion. Colourful add-ons helpe the identity to shine a new light, and mark a new start for the business all together. Parallellab is an architecture office based in Hong Kong, and run by a talented duo. Their work range from corporate & retail spaces, to conceptual temporary installations for events and exhibitions. Read Less
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PARALLEL LAB

Refreshed logo introducing a custom typeface design.
Created around symmetry, duo line weights and curved angles. The concept was to convey a rounder and more approachable identity in keeping with the building blocks and parallel lines of the previous logo. Giving the logo more substance facilitates visibility across media.

Parallel Lab is an architecture office based in Hong Kong.