When Atlantis Resorts asked us at FP7 McCann to launch the most ultra luxurious hotel in the world, Atlantis The Royal...we did, by disrupting the conventions of a brand campaign.

By partnering with Atlantic Records x Tiësto x Tate McRae we co-created a soon to be chart topping track and music video showcasing the hotel's stunning architecture and interiors, dubai culture, high end fashion and sexiness, for global appeal.

Im sure you will be jamming the track in weeks and months to come!

#THISISIT #ThisIsIconic #Where2IconsMeet #WatchThisSpace
#Dubai #AtlantisTheRoyal #10:35 #fashion #music #entertainment