The purpose:
To create a commercial video for a local non-profit organization using Premier Pro, Adobe Illustrator, and After Effect.
To create a commercial video for a local non-profit organization using Premier Pro, Adobe Illustrator, and After Effect.
I chose the following non-profit organization for my project because I, as a parent, understand how important the provided services can affect kid's future
About the organization:
Healthier Kids Foundation is non-profit. Located in Santa Clara.
Main ideas:
- Remaining health barriers for youth
- Educational equity
- Break down any barriers related to health, learning, and life success for Silicon Valley
Sponsors:
- Medical Organizations
- Individual Contributors
Type of donation:
- Money
Healthier Kids Foundation is non-profit. Located in Santa Clara.
Main ideas:
- Remaining health barriers for youth
- Educational equity
- Break down any barriers related to health, learning, and life success for Silicon Valley
Sponsors:
- Medical Organizations
- Individual Contributors
Type of donation:
- Money
Strategies:
- Improve health care for kids and children
- Help foster parents by providing them with education course
- Provide dental care
- Provide vision services
- Provide blood screenings
- Insurance for newborns
Research:
Social listening:
- 1. 8k followers
- 1.7k likes
Demographic
Parents: 90%
- Improve health care for kids and children
- Help foster parents by providing them with education course
- Provide dental care
- Provide vision services
- Provide blood screenings
- Insurance for newborns
Research:
Social listening:
- 1. 8k followers
- 1.7k likes
Demographic
Parents: 90%
Target audience : Parent ( age range 25 +)
Who are we talking to?
Demographic Profile:
There are two categories ( Business, Individual Contributors)
Age Male and Female from 25 +
Gender Both
Education and Family High School, Associate Degree (a little BA)
Professional Background (different
Attitude and Interest (family values, interested in future of kids, involved in future)
Goals
What do I want to achieve?
(1 main goal, two specific goals)
Engage more individuals.
Increase donations from individual contributors.
Engage more parents.
Concept:
- Create commercial video that will show impact of how your donation spent.
(Main purpose) Increase donation from individual contributors
Ideas and storytelling for the project:
- Show kids and family and the impact of donation.
- Video of kids before donations and after and how it appears in statistic.
- Happy kids who get help (Asking questions do you want to see)
- Show how donation impact in education, medicine (in overall)
- Show how donation can change lives of particular family from (story from website )
- How can I help?
- In the beginning logo, then who we are, then what we do, when how donations works, then future, then slogan :together we remove berries and build a new future
- You are matter! How ? let’s show . How the smallest donations works.
- Show donation bar
- How donation will improve someone lives
Main idea to show how donation improve lives
Brainstorming
