The project required for us work individually to build on our group launch campaign concept and strategy.
In order to implement these ideas, we had to develop them further, begin the design process, and apply our brand identity to the brand solutions we were developing.
Digitals Scamps
As for the Huddle Club campaign touch points, I prepared digital scamps for how I would like them to appear, consisting of posters and banners designs , this is the final designs for my design elements
Scamp 1 :With the use of shapes and a hint of paint, this design conveys the theme of connection
Scamp 2: Different interests are huddled together in a form of graffiti, which relates to the campaign idea of reverse graffiti. The design consist of the brand name and QR code
ROUGH DIGITAL SCAMPS
ROUGH SCAMPS
DIFFERENT DESIGNS FOR THE CAMPAIGN ARE INCLUDED IN THIS SCAMP FOR QR CODES, FOR LICIENCED ARTIST THAT WOULD REVERSE GRAFFITI, DEPENDING ON THE THEME.
I CHANGED THE BRAND DESIGN BETTER FITTED FOR THE CAMPAIGN AND APP
DIFFERENT DESIGNS FOR THE TOUCH POINT, I WANTED THAT GRAFFITI LOOK TO IT,INCLUDING THE BRAND NAME, A QR CODE, AND THE INTEREST , WHICH IS WHAT THE APP IS ABOUT
ROUGH IDEA ON HOW I INVISION THE GRAFFITI WALL WOULD LOOK , INCLUDING BRAND NAME, QR CODE AND CHALLENGE FOR THE TARGET AUDIENCE TO DO AND POST ON SOCIAL MEDIA
CAMPAIGN JOURNEY MAP
GROUP MOOD BOARD
My group made a mood board of the campaign ideas
