As a recognized leader in literacy learning and education technology, Lexia believes that every student has the right to literacy. They needed a brand that would help them take that belief from a right to a reality. I lead a team of designers, copywriters, programmers and internal client partners in delivering a comprehensive rebrand, including logo, messaging, visual brand system, product brand architecture, website, and more. Today Lexia serves over 5.5M students in more than 3,300 school districts with a brand that educators can be confident in.