With a tagline that translates to "My Blood Cheese Level Dropped" in English, Délice's Cheese (part of the Danone group) has a highly recognized brand in Tunisia.
For the launch of their Facebook page, we pranked people in a supermarket, recorded it with an iPhone, and then shared it with our fans.
The video posted on Facebook ended up being shared over 10000 times and the number of fans reached over 30000.
Client: Jben Délice (Délice's Cheese)
Agency: Ogilvy & Mather Tunisia
Executive Creative Director: Nicolas Courant
Copywriter: Chamsseddine Abdelhafidh
Art Director: Alexandre Chaulet
Art Director: Alexandre Chaulet
