Whisker® | Petcare & Food Branding

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Whisker® | Branding

Where Every Pet's a Star!⭐

[ENG]

Welcome to Whisker, where we're passionate about the well-being of your beloved pets. At Whisker, we understand that your furry friends are more than just pets; they're family. That's why we've dedicated ourselves to providing top-quality pet care and nutrition products that your pets will love and thrive on.

[FR]

Bienvenue chez Whisker, où nous sommes passionnés par le bien-être de vos précieux animaux de compagnie. Chez Whisker, nous comprenons que vos amis à quatre pattes sont bien plus que de simples animaux de compagnie ; ce sont des membres de la famille. C'est pourquoi nous nous sommes engagés à fournir des produits de soins et de nutrition pour animaux de compagnie de la plus haute qualité, que vos animaux adoreront et qui les aideront à s'épanouir.

Client: Whisker® | Scope: Naming, Branding, Packaging & Website | Year: 2023

Challenge
Over time, the brand faced the challenge of staying updated and modern, keeping up with ever-evolving trends without losing the essence and authenticity that endeared it to pet lovers.

Ideation
The logo sketch ideation phase is a crucial step in the process of designing a unique and effective logo for a brand or organization. During this phase, designers brainstorm and sketch out a variety of visual concepts and ideas to represent the essence, values, and identity of the business or entity. This creative process is essential for generating a range of design options before moving on to more refined and polished logo designs.

Solution

To address this challenge, we chose to create a memorable color palette consisting of vibrant shades that capture the core of the brand. Additionally, we developed a modular typography that evokes the mischievous nature of cats, adding a touch of fun to the visual identity. We also introduced exclusive illustration assets that incorporate captivating visual elements, strengthening the brand's identity.