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Fnac, DreamCard second collection

Fnac, DreamCard. Second collection   
THE BRIEF:
Communicate and design a new Fnac product: a series of pre-paid gift cards. 

THE THINKING:
Choosing a present for somebody is not an easy task. The failure factor is pretty high and, as a result, 
we all have hidden in our apartments unused and long forgotten items.  
We all have experienced that awkward moment of unwrapping a birthday present and had to force fake a huge smile, while thinking… 
I only wish this was money so I could finally buy myself what I really like.

THE IDEA:
The best gift is when you choose it yourself.
"The best gift is when you choose it youtself."
"The best gift is when you choose it youtself."
Agency: Forchets, Milan
CD: Francesco Montella
Art: Livio Grossi
Copy: Hilija Russo
Photography: Sara Scamarcia
Post Production: Lucy
   Fnac, DreamCard second design collection   
Agency: Forchets, Milan
CD: Francesco Montella
Art: Livio Grossi
Copy: Hilija Russo
Typography: Livio Grossi
   Fnac DreamCard logo restyling   
Fnac, DreamCard second collection
Published:

Fnac, DreamCard second collection

Fnac DreamCard 2

Published: