Papa Coly SENE ✪'s profile

Tusk (Logo and brand identiy)

Client: Tusk Group
Project: Logo and Brand Identity Design
Agency: Petit Hibou
Brand Strategist: Papa Coly Sene

Introduction

We are pleased to present our proposal for the logo and brand identity design project for Tusk Group. Tusk is a company specializing in the construction of affordable prefabricated homes. Our goal is to create a visual identity that captures the essence of the company while reflecting its values and commitment to accessibility, quality, and modernity.

Company Description

Tusk specializes in the construction of affordable prefabricated homes, offering modern housing built with attention to detail and quality. The company targets a budget-conscious audience while aiming to make homeownership more accessible to those seeking comfortable living spaces.

Company Mission

Tusk's mission is to provide affordable housing solutions while offering modern style and exceptional quality. They aim to make homeownership more accessible to individuals and families seeking comfortable living spaces.

Brand Positioning

Tusk positions itself as an innovative player in the prefabricated home construction market, offering modern and affordable homes. Tusk's differentiation lies in the construction quality and modernist design.

Company Values

The core values of Tusk are affordability, quality, modernity, accessibility to homeownership, and comfort.

Brand Identity

The sentiment that Tusk seeks to evoke is that of modernity, comfort, and accessibility to homeownership.

Tusk Logo

The Tusk logo features a hat that alludes to the idea of housing, symbolizing the security and protection that a home represents. The central vertical line of the hat can be interpreted as a balance, reflecting the company's commitment to fairness and accessibility in the real estate sector. The base below the hat represents the solid foundation on which every Tusk home is built, emphasizing quality and durability. The logo embodies the company's values of modernity, quality, accessibility, and comfort in the prefabricated home construction field.
Tusk (Logo and brand identiy)
Published:

Owner

Tusk (Logo and brand identiy)

Published:

Creative Fields