"Infinite Connections"
Purá is a company dedicated to providing advisory services for both individuals and businesses. With a comprehensive focus on service, our aim is to connect a diverse range of individuals in pursuit of a common purpose.
Since 2019, we have operated under the name Mateus Silva Assessoria, and we have now evolved into Purá, while maintaining our commitment to serving as a strong link between those in need of assistance and those who can fulfill those needs.
Our company stands out for its ability to facilitate connections between people and services, ultimately building trust and fostering long-lasting relationships.
"Connecting you, to the world."
My idea for creating the brand symbol was based on links and connections. These two words were listed as essential in the brand's identity, as they convey exactly what the brand represents.
Based on this, I created four circles that, when joined together, form a chain link. When viewed from another perspective, they resemble the infinity symbol, referencing the brand's slogan, "Infinite Connections."
The result was the symbol above, which can be reused countless times throughout the project.
"Creating connections for life."
For the color palette, I used 4 colors, 3 main ones (Navy Blue, Beige, White) and the sub-color (Black). From the beginning, my client asked that the brand convey security, care and authority.
That's why I opted for these colors, which are solid and ideal for serving the corporate public, my client's target audience.
In the typography, I used the Groteska font, as it is easy to read and easy to apply, and its countless variations help in the process.
"Creating a successful network"
Finally, this was the final result for the Purá Assessoria brand, I hope you like the result, below you will see some applications that I made in this project.
See more: https://erickmutti.com/
