Postal Service | Logo design | Corporate Identity

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CLIENT

CityPost - NY regional postal company.

GOAL

To develop a promotion strategy for the new delivery service in New York. These included: branding development, service identity, and step-by-step instructions for promoting the product on the market.

SOLUTION

One of the key steps in developing a strategy was defining a unique trade offer. The main thing about this product is the speed and punctuality of delivery. I have come up with an arrow that reflects the company’s values and service benefits. Working on product identity has helped preserve the brand’s colors: black and red. However, I have added white to the visual to set this service apart from other services.

In addition, I worked on the design of the logo. I managed to create a concise image that conveyed the company’s values: the desire to develop and become better. Consumers were positive about this positioning and became interested in this service. Thus, the service became recognizable in the market and became competitive among competitors.

RESULT

I have developed an exclusive corporate style. This allowed me to promote the product more effectively on social networks and through search ads. I added the use of 3D animations, motion videos, and exclusive illustrations, which influenced the confirmation of the status of the product. In addition, an advertising campaign was successful, which increased the number of potential consumers.

An integrated approach to digital promotion has helped the company minimize reputational and financial risks. In addition, our team has developed designs for letterheads and business cards, as well as the company’s car branding. All this increased interest in the product and increased profits several times.