The following collection was designed for RAYMOND- Center of Excellence, Thane. As the brief suggested, this collection caters to the youngest clientele of Raymond, within the age group of 30-35 years, and also aims to grab the attention of a newer audience from the age 25-30, since this age group possesses a lot of market potential.
The focus was to bring something fresh to the table without causing disturbance to the brand's identity. With detailed techpacks and easy implementation, the designs can be brought to life by the master tailors without the designer's assistance.
