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Museu do Futebol Clube do Porto: Opening Campaign & promo communication guidelines. There are projects where your main target is set: this wasn'… Read More
Museu do Futebol Clube do Porto: Opening Campaign & promo communication guidelines. There are projects where your main target is set: this wasn't it. Then there are others in which you'll browse your soul to advertise a product, a lifestyle, an idea: this wasn't it either. To build the great opening campaign for the FCP Museum the challegenge was to capture the uncesored rage for victory and conquering strenght of the Dragon: the team, the public, the soccer spirit, the history, the background, the story, the will, the guts and the energy. Followed by a legion of mighty fans the challenge at hands needed to set the breaking ground for the first Soccer Museum in Oporto city: a Museum for the future fed by the historic and current ruthless victories of the FCP team and spirit. Other than the Soccer victories FCP has a profound and intense relationship with Oporto city - this being the motto to clearly set the museum in it's surroudings winning context, being empowered by the cityscape symbols and history. Sharing the dragon spirit with the unbroken spirit of Oporto this campaign dedication rises in the compelling mysteries of the untold - communicating through brilliant copy & graphics it focuses on the viewer and it's will to be immersed in the Dragon spirit, the idea that greatness is beyond your eyes; that it lies on the ongoing; that the city is alive, protected — that a dragon lives. Here. Designed for and with the brightest A Transformadora agency; Dope credits for the Copy & Creative wizardry go to: Pedro Tavares; Art Direction & Strategy: Royal Studio & Pedro Tavares; Special love to Ricardo Chemega for the brilliant insights & spirit. Let the loot begin! To kill or to design, The World Graphics Day: Read Less
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Museu do Futebol Clube do Porto: Opening Campaign & promo communication guidelines.
There are projects where your main target is set: this wasn't it. 
Then there are others in which you'll browse your soul to
advertise a product, a lifestyle, an idea: this wasn't it either. To build the great opening campaign for the FC Porto Museum the challenge was to capture the uncesored rage for victory and conquering strenght of the Dragon: the team, the public, the soccer spirit, the history, the background, the story, the will, the guts and the energy.
Followed by a legion of mighty fans the challenge at hands needed to set the breaking ground for the first Soccer Museum in Oporto city: a Museum for the future fed by the historic and current ruthless victories of the FC Porto team and spirit. Other than the Soccer victories FC Porto has a profound and intense relationship with Porto city - this being the motto to clearly set the museum in
it's
surroudings winning context, being empowered by the cityscape symbols and history.
Sharing the dragon spirit with the unbroken spirit of Porto this campaign dedication rises in the compelling mysteries of the untold - communicating through brilliant copy & graphics it focuses on the viewer and it's will to be immersed in the Dragon spirit, the idea that greatness is beyond your eyes; that it lies on the ongoing; that the city is alive, protected — that a dragon lives. Here.
 
Designed for and with the brightest 
A Transformadora agency;
Dope credits for the Copy & Creative wizardry go
to: Pedro Tavares;
Art Direction & Strategy: Royal Studio & Pedro Tavares;
Special love to
Ricardo
Chemega for the brilliant insights & spirit.
 
 
 


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The Royal Studio