In collaboration with a long-time friend and colleague, we undertook the challenge of creating a unique and memorable brand identity for herHR, a small business offering fractional HR services. The goal was to represent herHR's core values of integrity, fairness, and empowerment — and to find the sweet spot where professionalism meets approachability.
To tackle this challenge, I developed a versatile logo merging script and sans-serif fonts. The color palette featured a neutral yet playful selection, creating harmony between professionalism and friendliness. Embracing minimalism, strong messaging, and dynamic graphics, we amplified the brand's commitment to simplicity, effective communication, and a vibrant visual identity.