Revamp packaging for BOH’s Cameronian Gold Blend Series
Brand Positioning:
'Share the Ummph!' - a promise to create that extra special feeling with great-tasting tea for the enjoyment of everyone. 'Ummph' is an original creation of the Company and a word to describe the robustness, strength and excellent pick-me-up or 'kick' quality of its tea in a way that is distinctive and proudly Malaysian.
Idea: Use the BOH representative tea plantation, tea leaves, mountains, design it.
