4U.am started as an online flower delivery platform but wanted to expand their business to become the go-to online gift shop in the country.
In order to rebrand and reposition the 4U.am online delivery platform, Backbone branding created a very interesting and original language of communication made up of symbols, letters and numbers.
We emphasized and further accentuated its unique and impressive writing style, because it was fixed in people's memory precisely because of that feature.
We have developed the 4U writing style both as a logo and as a key part of the entire brand identity.
The choice of bright and bold blue and red aims not only to make the brand more attention-grabbing and memorable, but also to give the gift recipient pleasant emotions of surprise and joy. And the slogan "Always choose happiness" makes the brand concept more complete.
Brand Strategist: Lusie Grigoryan
Creative Director: Stepan Azaryan
Art Director & Illustrator: Mariam Stepanyan
Graphic Designer: Ashot Hayrapetyan