The creator of the Brand has implemented her life philosophy into its concept, bringing part of her new stage of consciousness into it. It was after a long reflection that she adopted the principle of "SLOW LIFE" - the art of slow life. It is critically important for the brand that as many people as possible get involved in this movement and begin to appreciate the present moment. It is important to maintain harmony with yourself and with the surrounding natural world.
VASHNO.LAB is aimed at internal changes in every person, enriching his consciousness and inspiring a more meaningful existence.
The font logo was designed in a grotesque style. The main emphasis was placed on the letter "O", which was visually modified to emphasize the idea of slowing down time and enjoying the moment. Its inner part was turned, symbolizing a pause, an opportunity to look around. A dot was also added on top to create balance in the composition.Some letters were changed by removing the connecting strokes, which visually conveyed the idea of the state and balance that this brand would help restore the inner state of each person and reminded of the importance of this process.
The letter "O" also acts as an abbreviated version and brand name.The graphic element in the corporate style is a line, used to highlight important information and give balance. Natural colors and textures add naturalness and warmth.
