The main audience for Club Penguin is new and returning players, in the age range from pre-teens to young adults.
For our icons, we focused on using the puffles to get small designs that would pop out to our audience. These designs would be featured on both our website and app.
Similar to what is in the game itself, the stationary was created with the intent of every object/asset being different, giving the feel of nostalgia and more cartoonish aesthetics that the game is known for.
Some examples of other things that are in the game that could be added that aren’t just the colors are things like the penguins as a design, or showing off the backgrounds for the game.
I created the moving images with the idea that they would be pop-up ads on other websites. For this one, I utilized real life photos and illustrations. “Flipping the Iceberg” was a big phenomenon in the original game so I felt that many people would recognize it. I made sure to replicate the original game’s artstyle as best as I could.
My main focus for these advertisements was recognition. For these two, I used official assets from the original game because old players would easily recognize them. On the left, I wanted to highlight player customization because it is one of the big features of the game. On the right, the default dance is a well known meme that many people would recognize so I believe it was smart to utilize that.
With this advertisement, I wanted to focus on using colors to grab the users attention. I used the puffle design to appeal to the younger audiences, and the text stating “We’re Back” to create excitement in the user.
This design focuses more on a niche topic in the game, where you have the option to go on spy missions. This “recruiting” poster is supposed to appeal to more older audiences of the game who have played it before and feel nostalgia when seeing the game.
