“As a tribute to this opulent white flower, Edouard Fléchier composed an impressionist, almost instinctive perfume, but done in a new way – with a fresh accent. Imagine a scorching summer evening as the Mediterranean Sea spray mingles with the spicy scent of ginger lilies. Orange blossom gives way to a marine top note. One inhales the froth of the lily with hints of musk and vanilla. It is radiant.”

 

The assignment was to design the logo, packaging and poster for this specific fragrance without changing the colors of the brand; red, black and white.