Winning is hard. We all know it. But even so, if you do get your hands on a prize, stay humble.

For the online campaign launching the 2013 edition of the ADC Awards in Romania, we identified some cliches of award wining creatives (or agency mangers) that we transformed into fictional characters.

 

Copywriter: Cosmin Baba

Group Creative Director: Mihnea Gheorghiu

Creative Director: Răzvan Căpănescu

AV Producer: Camelia Efrimov

Director: Hypno

DOP: Ate

 

Agency: Publicis Bucharest

Production agency: Multi Media Est

Year: 2013