WIIUKA™ — The art of cover
— Simply good leather.
The Task: Elevating the wiiuka brand meant shaping a visual identity rooted in the brand’s deep commitment to craftsmanship and quality. Our design tells a story of a family’s legacy, capturing the spirit behind their name and the skill in their work.
The Concept: Our narrative is one of connection—a thread that weaves through the wiiuka story, binding the past to the present. The dual »ii« in the name became our muse, a symbol encapsulating the founders' unity and the product's duality of purpose: to protect and to present.
The Result: The resultant design system is an articulation of elegance and intention. Each element, from the interplay of dots in the logo to the curated naming of the product line, is a chapter in the wiiuka narrative.
