Project Overview
Brand identity to emphasize simplicity and connectivity in Pharma Industry.
Davai is a platform rooted in India, primarily dedicated to fulfilling B2B pharmaceutical requirements with an evolving vision of expanding reach to meet the needs of individual consumers in the B2C pharmaceutical marketplace.
The entire identity is built using the core elements found in the logo: geometry and color. A new set of graphic tools have been developed to help Davai communicate effectively and concisely in all media. The tools consist of a distinctive color palette, a typographic system, and graphic shapes with parameters that enable the creation of an infinite series of varied yet connected graphic patterns. In addition, illustrations and photographic styles have been established to create a consistent visual system to express a wide range of messages.
Colors
Davai's color palette is modern, confident, and as energetic as a healthy body! The designer faced challenge in finding the perfect hue of colors for our logomark. They conducted multiple tests to identify the ideal hue that would harmoniously fit into any situation. We've chosen colors that uniquely highlight Davai in India's vibrant culture, ensuring it stands out even in bustling environments
Typography
Typography serves as Davai's visual voice, adding depth and character to our messages. We've opted for the Poppins typeface for all Davai applications because it offers fonts for both Hindi and English languages, giving range to the brand to communicate with their customers.
Pattern & Icons
Brand pattern is so powerful and unique that it has its own identity, infusing motion and energy into the brand. It signifies that the brand is in constant motion, always active and dedicated to enhancing people's well-being. Additionally, the brand icons, with their minimal and extra rounded design, demonstrate the brand's consistency even in the smallest elements.
Communication
To ensure consistent communication and visuals, we've developed the "Davai Brand Prescription" brand guidelines. This comprehensive guide contains all the minute details and parameters that the brand should adhere to when communicating on any platform.
Website
Within our comprehensive brand identity for Davai, we've created the Davai Website. Tailored to the current phase of Davai's B2B pharmaceutical marketplace, the website is a one-stop hub for suppliers, sellers, and buyers, providing all the essential information needed to seamlessly get started with the Davai app.
Sector: Pharmaceutical
