Logotype for Dungeons & Decals, an online store specializing in vinyl decals.
The mirrored "D" monogram is inspired by Marvel Comics character logos (e.g. Deadpool, Green Lantern) — it also naturally creates a shared, center bar that's reminiscent of a dungeon. To lighten up the dungeon-imagery and to reflect D&D's hip & stylish products, a light, timeless color palette of white, silver & black was chosen.
I learned vinyl-cutting software & techniques, secured a business license, then opened Dungeons & Decals on Etsy. In its first year, the store sold 850 decals & made $13K. I created the name, designed the brand identity, marketing collateral, e-commerce website, and the decals sold in the store. I also fulfilled customer orders and provided customer service.