This was a unique project where the retailer wanted a type of " shop-n-shop" experience within a relatively small foot print. We decided that the best solution was to create this space by designing around a standard Gondola footprint. Utilizing our own custom gondola system (SlimeLine Gondola) we where able to take the various sku's of Sony products and categorize them (audio, HD TV, 4K TV, PS4,) and creativley design the space around them, focusing on each item as a "Hero" product. Each side of the Cross Category Gondola is an interactive consumer experience with a subtle mix of Sony brand messaging and color hues. The added benifit of the Sony Cross Category gondola is that the actual display system itself is modular in design and can be "re-skinned" or modified for a complete new look without having to disgard the whole display and starting from scratch.

Edgelit acrylic, LED accent lighting, interactive push buttons for audio,, magnetic graphics are just some of the key custom finishes integrated into the Sony Cross Category gondola.

The Slime Line Gondola is custom designed for the Consumer Electronics Industry. Manufactured with "punched out circles" within the metal framing allows for quick and easy wire management of all "Live" products. Wires are all concealed between the framing and the wood skinning of the gondola for a clean and finished look.