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    Que is an executive fashion brand. Its products are minimalistic with very fine details, avant-garde at the same time. Its target audience is upp… Read More
    Que is an executive fashion brand. Its products are minimalistic with very fine details, avant-garde at the same time. Its target audience is upper class in their mid 30s, who are interested in ‘urban culture and design’. Before every new year, Que send calenders to their valuable customers. This year, I tried to design a massive calender that can be an immobile part of the desk which is parallel with the brand equity. So, I end up with a cube (10x10x10 cm) black painted massive wood calendar with white typography printed in serigraphy. The surface and the shape of the calendar refer to minimalism, the condensed and light typography refers to fine details as the brand characteristics. Read Less
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Que is an executive fashion brand. Its products are minimalistic with very fine details, avant-garde at the same time. Its target audience is upper class in their mid 30s, who are interested in ‘urban culture and design’.

Before every new year, Que send calenders to their valuable customers. This year, I tried to design a massive calender that can be an immobile part of the desk which is parallel with the brand equity. So, I end up with a cube (10x10x10 cm) black painted massive wood calendar with white typography printed in serigraphy.
   
The surface and the shape of the calendar refer to minimalism, the condensed and light typography refers to fine details as the brand characteristics.