Interactive Selling Guides
These apps were created from both existing print materials and new digital assets to serve as a platform for surgeon conversations on techniques, technology, and information about the extensive Smith & Nephew product lines.
The launch of these digital publications gave Smith & Nephew a new and innovative way to interact with its customers by providing an engaging app experience for any point in the selling process.
After training the in-house design team to use Adobe's Digital Publishing Suite, I transitioned them to Twixl for enterprise app distribution.
