A real-time World Cup 2022 talk show hosted completely by the Tiktok community of the Middle East region, featuring the entire Adidas family.
‘THE FAMILY REUNION SHOW’ is an ongoing content activation that consists of short, entertaining videos inspired by the Late Night Show 80s built off of tiktok trends and distributed over TikTok, Instagram and Youtube to ignite gen Z consumer with Adidas WC22 brand message.
Client: Adidas
Agency: Havas Middle East
Creative Director: Anshuman Bhattacharya
Art Director: Alicia Mcbride
Animator: Misk Fekaiki
Video Editor: Farah Mohamed
