Citrus design's profile

IONIQ Pixel Toy _ Flashlight

IONIQ Pixel Toy _ Flashlight

Hyundai Motor Company recently launched IONIQ, a brand dedicated to battery electric vehicles, with the vision of opening a new chapter as a leader in the era of electrified mobility. In line with Hyundai’s requirement to communicate the brand’s vision and values in a public-friendly manner, Citrus designed a character toy as one of the items in the brand’s collection, drawing inspiration from IONIQ’s main design theme, Pixel.


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3/5F Citrus Building, 258,
Hyoryeong-ro, Seocho-gu,
Seoul, South Korea

IONIQ Pixel Toy _ Flashlight