Create a landing page to attract new individual and corporate clients for SNAB CENTER — manufacturer of components for the production and installation of PVC windows.
It was done:
1. Analyzed the market conjecture.
2. An in-depth interview was conducted with the owner about the production, products and his personality. And with the sales department about the real experience with customers, their objections, wishes, tricks that help to sell, etc.
3. Identified 5 target audiences and 5 separate products (offers) covering all the needs of these target audiences.
4. Developed a selling structure of the landing page based on the psychology of sales.
5. Created sales copywriting that covers the "pains" and objections of the identified 5 TAs.
6. Created desktop and mobile versions of the design.
