Oxeanbits
2019
Challenge
The challenge with the Oxeanbits project was to create a robust visual identity for a company aiming to revolutionize the industry by combining technology and engineering while conveying the values of innovation, professionalism, creativity, knowledge, and teamwork through visual elements.
Solution
We adopted the concept of "dive into the digital," leveraging the meaning of the name "oxeanbits" - ocean of bits. The Oxeanbits logo combines a simple and modern typography with a multifunctional icon. The icon can be interpreted as a fish and also incorporates the letters "O" and "X" based on bits, suggesting precision, flexibility, and reliability.
Design Details
The chosen primary color for the logo, blue, represents trust and connects to the ocean, reinforcing the idea of an "ocean of bits." Furthermore, we created a vibrant color palette to convey a digital touch and elements from the culture of Bahia, where the company is located. These additional colors complement the primary color and reflect the dynamic and innovative personality of the Oxeanbits brand.
