PUMA KIDS - BRANDING
Kids see sports as an opportunity for fun. Sports are not only essential to boost physical and cognitive development, but are also the best moment to let the imagination flow. The logo is a mix of the original PUMA logo with a childlike touch. Different stylized fonts were used to refer to this stage of learning how to write. The illustrations were done in a way that resembles the traces of a child's first drawings. Furthermore, it is influenced by the playground games like hopscotch where crayons are used to draw on the pavement. Based on the primary colors they serve to help contrast and catch the attention of the developing child. / Check out for more at @artbiene instagram.
*Visual identity created for a consultancy process free of charge, that is not officially used by the brand.
