Dima Silchenko's profile

CoFinance: fintech product identity



About the product
CoFinance empowers businesses to conquer financial hurdles by providing a unique solution – shared crypto wallet. With CoFinance, users can seamlessly collaborate on a single crypto wallet, streamlining financial operations and fostering a united approach to managing assets. Unlock the potential of collective financial wisdom for your business success.





Design concept
CoFinance's design concept centers around the visual representation of teamwork sharing financial assets. It evokes the idea of unity by illustrating a team collaboratively managing a single wallet. Visual elements are reflecting different people using one financial tool.





Colours
Branding's color palette is meticulously curated, ensuring each color complements and contrasts with another. This strategic selection enhances visual appeal and creates a dynamic, harmonious, and memorable brand identity.





Patterns
I made pattern built on the idea of partial access to one wallet: we can see only part of full brand symbol. Adding a gradient on this pattern we can feel the movement of finances between businesses. Also I made a simplified version of pattern to use it in situations when full version with gradients is unusefull.





Main graphics module
Main graphics module built to reflect the idea of sharing one wallet between two people, or two businesses. Using simple parts of logo, we can easily create key visuals for different situations.





Brand identity in use
Combining all of the brand assets: logo, colours, typography and patterns brand can easily develop it's visual language. Solution we have scalable on all types of templates: flyers, product interfaces, printable assets, social media.



sidmyko@gmail.com
CoFinance: fintech product identity
Published:

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CoFinance: fintech product identity

Published: