Summer Molecular Melodies: Mascot illustration T-shirt

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Brand Owner: MCE(MedChemExpress)

Design & Projectization by ZL:D

Magic Cece Summer Molecular Melodies / 萌CeCe之夏日分子乐悠悠

(MCE Mascot-themed T-shirt illustration design / MCE 吉祥物主题插画短袖设计)

" In the scorching summer, don the Molecular Melodies in Summer Vibes MCE-themed T-shirt

with Magic CeCe to experience a Lab Tour like no other! / 炎炎夏日，披上夏日分子乐悠悠主题的 MCE 短袖，

和萌CeCe一起进入利用MCE抑制剂创造的奇妙世界里，感受不一样的实验之旅吧！"

CLIENT: MCE (MedChemExpress), as a leading global supplier of research chemicals and bioactive compounds, provides over 50,000 specific inhibitors, compound libraries, recombinant proteins, etc. for life science and pharmaceutical researchers. It is not only dedicated to products, but also focuses on building a sustainable, branded, and influential international brand.

MCE 作为全球领先的科研类化学品和生物化合物供应商，为生命科学和医药研发人员提供50000+ 特异性抑制剂、化合物库、重组蛋白等。是一个不仅专注产品，跟注重打造可持续、有品牌价值和影响力的国际品牌。

CHALLENGE: On scorching summer days, biological industry workers who conduct repetitive experiments for long periods of time need to find some healing energy in the dull, monotonous, and cold laboratory. / 炎炎夏日，长时间进行反复实验的生物行业工作人员，需要在枯燥乏味，颜色单一且冰冷的实验室里，获得一些治愈的能量点。

SOLUTION: We thought a collection of story-telling illustration on T-shirt sleeves can solve this. So, we created <Summer Molecular Melodies> featuring MCE mascot Magic Cece surfing with molecules at the beach. For minimalists, we have solid colors too. When you wear these fun, colorful short sleeves, they might just heal the day's hard work. / 我们认为，一组充满趣味性有故事感的插画短袖，可以破解这个问题。因此利用MCE的吉祥物-萌CECE为主角，创作了一个夏日和分子在海边冲浪的插画，并起名为《夏日分子乐悠悠》。为了满足极简主义人士的需求，也设计了纯色款式。当你穿上这一系列有意思，色彩鲜艳清凉的短袖，那这一天的辛苦或许都能被萌CECE送来的这一系列短袖给治愈。

Legal support(法務支持): 上海日盈律師事務所

— DESIGN POWER —

Brand Owner(品牌方): MCE(MedChem Express) | Publishing Region(发行地): Global
Project Director(项目统筹): Leven | Creative Planner(创意执行): Leven
illustration & Graphic Design(插画&平面): Leven | Camera: Junsi, Leven

Photography & Visualization(效果图): Leven, Junsi | Copywriter(文案): Leven

Supplier Manager(供应商对接): Tiffany, 王婕 | Garment Factory(制衣厂): 衣洲服装 · Yichou Garment(SH)

MCE(MedChemExpress) | Design & Projectized by ZL:D © | July 2023
All rights reserved(版權所有，抄襲、盜用必究 ◡̈)
Legal support(法務支持): 上海日盈律師事務所 (馮律師: 13524537661@126.com)
ZL:D © Website: www.ZLeven.cc | Contact: info@ZLeven.cc

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