Colner, an Argentine brand with over four decades of history in Bahía Blanca, is dedicated to the manufacturing of high-quality bicycles and exceptional components. Their commitment to innovation and excellence in design is evident in each of their products, from road, triathlon, mountain, and cyclocross bicycles to a wide range of accessories that allow cyclists to personalize and optimize their performance.
My contribution to the brand spanned various areas, from developing the brand identity to creating advertising pieces, designing cycling apparel, crafting simple animations for social media, and creating impactful posters. In crafting the brand identity, our goal was to highlight meticulous attention to detail and the superior quality of Colner's materials, while aiming for a minimalist design that could be distinctive across all their products. From designing graphics applied to bicycle frames to clothing and accessories, every element that makes up the Colner universe was carefully designed to convey its essence.
Additionally, I participated in product photography and the creation of graphic pieces for magazines, as well as in producing animations that helped promote the brand on social media. It was an honor to be part of this project, and I am excited to share my contribution in my graphic design portfolio.
