堆花魁酒
作为“江西省非物质文化遗产”、“中华老字号”的堆花白酒，其名源自南宋名相文天祥。在此之前，品牌方一直以“堆花”二字作为品牌名在市场上运作，而随着时间推移，过往的老产品也显露疲敝，于是开启了品牌的裂变化重生，这便是“堆花魁酒”的诞生起因。
选择次名也并非空穴来凤，“堆花酒厂”的前身，名为“魁興酒厂”，“魁”意为“首”，有着“第一”或“出类拔萃”之意。结合酒厂所在地“吉安”（古称庐陵），在古时不仅出现过多名状元郎，更是号称考取“进士”天下第一多，于是，我们将产品与“魁星点斗，独占鳌头”之意进行了结合，至此，诞生了这款全新的“堆花魁酒”。
Duihua Baijiu, as "Jiangxi Intangible Cultural Heritage" and "Chinese Time honored Brand", derives its name from Wen Tianxiang, the famous prime minister of the Southern Song Dynasty. Prior to this, the brand had been operating under the name "Duihua" in the market, and over time, the old products of the past also showed signs of fatigue, thus initiating a brand rebirth and transformation, which is the origin of "Duihua Kui Liquor".
Choosing a second name is not just a hollow opportunity for success. The predecessor of "Duihua Distillery" was named "Kuixing Distillery", which means "first" and has the meaning of "first" or "outstanding". In combination with the location of the distillery in "Ji'an" (formerly known as Luling), there were not only many top ranked men in ancient times, but also many who were claimed to have won the "Jinshi" exam. Therefore, we combined our products with the meaning of "Kuixing Doudou, dominating the market", and thus gave birth to this completely new "Duihua Kui liquor".
Choosing a second name is not just a hollow opportunity for success. The predecessor of "Duihua Distillery" was named "Kuixing Distillery", which means "first" and has the meaning of "first" or "outstanding". In combination with the location of the distillery in "Ji'an" (formerly known as Luling), there were not only many top ranked men in ancient times, but also many who were claimed to have won the "Jinshi" exam. Therefore, we combined our products with the meaning of "Kuixing Doudou, dominating the market", and thus gave birth to this completely new "Duihua Kui liquor".
