Cherub Foods is an unassuming – yet revolutionary – business that creates and delivers 100% plant-based foods to vegans all over the UK.

Looking to challenge market leaders with their beloved vegan Yorkshire puddings, they needed a new identity to establish themselves in the plant-based industry.

By running a brand strategy workshop, we extracted key ingredients to understand the full story behind Cherub Foods, giving us insight into:

Brand story and history
Priorities & objectives
Audiences & market positioning
Desired tone of voice
Brand identity cues

With a strong new identity and premium – yet cheeky – tone of voice, Cherub launched themselves into the vegan market as a confidently unique competitor.

Website visits: 11,885 visits in the first month with 27,441 page views

Brand launch on FB & Insta: Eye-catching social ads, reaching 1.75m people

Visits from social: 8,054 website visits

Waitrose: "The packaging looks great, really strong and premium branding.” 

Now, the sky's the limit for Cherub.