In 2013, the marketing team behind Belladrum Music Festival in the Highlands launched a design competition for Belladrum 2014. I worked on the project with Illustrator and Animator, Alexandra Ashman. We responded to the brief with a design that we felt encapsulated the theme of 2014, 'Wildlife'. This won us the work at the end of 2013. This was developed further and we decided to include a pastiche of the famous '50 Foot Women' poster to add to the 'wild' theme.
The marketing campaign was launched earlier in 2014 and the event sold out only 7 days after.