Estrid - Social campaign
Estrid are a vegan and cruelty-free razor brand with an eye for aesthetic and planet friendly products. As a brand they are focussed on inclusivity and challenging the gender pricing gap when it comes to shaving.
Using Estrid's perfectly pastel palette, illustrations were created both showcasing the rainbow of razors, and the brand's ethos of shaving positivity; shaving as little or as much as you like. Various Instagram stickers were created for users to share their shaving journey as well as story frames and a hero image to advertise the whole campaign.