Problem:
Mossagården, a sustainable and innovative farm located in the south of Sweden, presented a unique challenge. Despite having a unified mission of promoting ecological practices, the farm lacked a coherent brand identity. The complex nature of the business was in part due to the various activities, products, and experiences it offered. These diverse operations were all enveloped under the general identity of “Mossagården,” causing confusion and diluting the brand’s impact.
Mossagården, a sustainable and innovative farm located in the south of Sweden, presented a unique challenge. Despite having a unified mission of promoting ecological practices, the farm lacked a coherent brand identity. The complex nature of the business was in part due to the various activities, products, and experiences it offered. These diverse operations were all enveloped under the general identity of “Mossagården,” causing confusion and diluting the brand’s impact.
Solution:
To resolve this, we conducted extensive workshops with the client to delve into the essence of each facet of the business. The outcome was a decision to divide Mossagården into 7 distinct branches—each with its own unique characteristic. For each branch, we also created individual names and logos to enhance clarity and establish a stronger brand identity.
To resolve this, we conducted extensive workshops with the client to delve into the essence of each facet of the business. The outcome was a decision to divide Mossagården into 7 distinct branches—each with its own unique characteristic. For each branch, we also created individual names and logos to enhance clarity and establish a stronger brand identity.
