The Cove
Challenge: To design a film identity based on a series of visual metaphors.
Strategy: To use the metaphor as a means of euphemism, with the objective being to both tease and distance the viewer from the violent and disturbing content of the film (in other words: to make the viewer interested in watching the documentary). To use a quietly graphic and disturbing, image-based visual language. To attract any consumer with an interest in animal rights or information.
Movie poster. 38 x 43 in.
Process: visual metaphors.
Animation: 1:17 min.
Process: storyboards.